[MUSIC] We heard that the measurements of jean waists aren’t always accurate.
我们知道牛仔裤的腰围测量值总会不一样
Some brands can be tighter than others.
一些品牌会比另外一些更紧
But if waist size is based on inches,
但是当我们凭英寸标识腰围时
how can a 33-inch in one brand be tighter than all the others?
一些品牌吊牌上的33英寸为什么会比其他家小呢
Here we have 10 pairs of jeans, all with the same size label.
这里我们准备了标签尺码相同的十条裤子
We’re gon na measure them and see just
我们会进行测量然后看看
how big their waists really are
这些腰围真正的大小
and hopefully,reveal the reason
希望能找出
why some are bigger than others.
有些牛仔裤更宽松的原因
Before we get into these, click”Subscribe”.
开始之前 请点击订阅按钮
You’re already here. So here’s the test.
你来了啊 现在测试开始
We got 10 pairs of jeans,
我们准备了十条牛仔裤
five pairs of women’s and five pairs of men’s,
女士男士各五条
each in the same size.
每一条吊牌尺码都相同
The men’s were 33 inch waist. Done.
33英寸腰围男士牛仔裤 全部量好了
We measure their waists with a piece of ribbon
我们用丝带测量牛仔裤腰围
which we then laid out on the ground and actually measured.
接着把丝带平放在地上 量出它的长度
None of the men’s jeans actually measured 33 inches.
这些男士牛仔裤没有一条测量结果是33英寸的
The women’s were all supposed to be a 24,
女士牛仔裤吊牌尺码是24英寸
but none of them were the labeled size either.
但同样 没有一条实际长度与吊牌尺码相同
Let’s rewind.
回顾历史
Clothing sizes didn’t really become a thing until World War I,
直到一战开始 服装尺码才真正成为一个问题
when people wanted trendy new clothes,
这时的人们想要赶时髦穿新衣服
but didn’t have the money to have them custom-made to their bodies.
但又没钱去做私人定制款
Records of clothing sizes have been around since
自美国独立战争以来 服装尺码记录就
the Revolutionary War as a way to give soldiers uniforms that fit.
作为给士兵制作合身制服的一种方法而存在
By the War of 1812,
到1812年战争时
the US Army had stocks of ready-made uniforms
美国陆军制服库存中的
size around one measurement, the chest.
尺码标准就是胸部
Clothing companies said,”Hey,
服装公司说 “嘿
why don’t we do women’s size in the same way?”
我们为什么不用同样的方法作出女士尺码呢”
But basing universal women’s sizing on the size of their chest
但是基于女性的胸部判断服装尺码
is not the most accurate way of doing it.
并不是最精确的测量方法
So companies abandoned regulated sizing for women until 1958,
所以1958年开始 厂商们放弃了这种制作女装的方法
when the National Institute of Standards and Technology announced
在那时 美国国家技术标准局宣布
women’s sizes would be represented by even numbers from 8 to 38.
女装尺码会用8到38表示
These random numbers were chosen because
会随机选择这些数字是因为
women hated telling store clerks their measurements,
据时代杂志报道 女士们讨厌像男人一样
like men did, according to Time Magazine.
告诉店员她们的测量尺寸
But that too was quickly throw out in favor of chaos.
但是这种方式很快就乱套了
In 1958, a size 8 was this big.
1958年 8尺码是这个尺寸的
In 2008, a size 8 has increased by five to six inches.
到2008年 8尺码增加了五到六英寸
Since 1960, the weight of the average American has increased 30 pounds.
自1960年起 美国人均体重平均增长了30磅
For example, people love to say
举个例子 人们常说
that Marilyn Monroe was a size 8,
玛丽莲梦露穿8尺码服装
but that was actually the smallest size available in her day.
但事实上那是她那个年代的最小码号
So it’s pretty clear, sizing has gotten bigger.
所以显而易见 尺码在变大
We looked at a couple of studies to see
我们翻阅了一些研究 看看
if we can figure it out.
是否可以找出答案
Academics have coined the term vanity sizing to describe
学者们创造了虚荣尺码这个词来形容
the practice of using smaller size labels on clothes that are actually bigger.
大尺码服装使用小尺码吊牌的做法
It’s a psychological trick meant to flatter the consumer,
这是一个意在迎合消费者心理的把戏
and it really works.
而且的确有用
It’s because of something called positive, self-related imagery.
这是由于一些积极的 自我相关的意象
Basically,when a customer sees themselves in a smaller size,
通常情况下 消费者穿上更小一号的服装
a 28 as compared to a 30,
如穿上28与30码号相比
they think about themselves more positively.
他们会更积极的看待自己
That makes them significantly more likely to buy the product
如果他们试穿感觉良好
if they feel good about themselves while wearing it.
就会大大增加购买这个产品的可能性
It actually makes so much of a difference
事实上这个影响大到
that companies that don’t do it can be left behind.
那些不这么做的厂商可能会被甩在后面
A really interesting thing I came across while reading up on this
当我研读这些时 偶然发现一个挺有意思的事
is that all these studies were done on women.
这些研究都是以女士为研究对象
Men sizes weren’t even looked at.
男士尺码甚至都没有被关注过
The researchers justified it by saying that
学者们解释说
women were more susceptible to self-esteem issues around size.
女士在尺码方面更容易受到影响 自尊心更强
One professor went so far as to say that vanity sizing didn’t exist
一个教授说 就男性而言不存在虚荣尺码
for men because they didn’t have the same self-esteem issues.
因为他们并没有那么强的尺码自尊心
Of course, our test proves that wrong,
当然 我们的实验证明这个说法错了
but we’re not academics.
但我们不是专家
And when we asked men around the office
我们问了办公室里的男士
if they had ever experienced wonky sizing,
他们是否经历过尺码不一的情况
they said yes,
他们都说有过
and that it did end up affecting what they ended up purchasing.
并且确实影响了他们的最终购买结果
It’s been proving that vanity sizing does help stores sale products.
这证明了虚荣尺码确实有助于商店销售商品
When people think more highly about themselves because of a peice of clothing
当人们因为一件服装对自己评价变高时
they more likely to buy it.
他们更可能会下单
including if make some feels skinnier or more fit.
包括让人看起来更苗条或者更健康
The research says that the lower your self-esteem
这项研究表明越是自卑
the more susceptible you be to vanity sizing
越容易受到虚假尺码的影响
Vanity sizing is legal
虚荣尺码是合法的
even it works kind of lying
尽管它看起来像是一个骗局
It’s because of there’s no regulations surronding the relationship
这是因为没有实际大小与吊牌尺码
between physical measurements and sizing labels.
的任何相关规定
it’s the while waist of clothing
这是服装腰围的部分
It doesn’t look like we’re going to get standard sizing any time soon
这样看起来 在任何时候尺码都不会有一个标准
In last the gorverment intervenes and that also seems pretty unlikely.
到最后政府介入了但看起来效果不太好
After all vanity sizing isn’t about pushing in the gender
总之虚荣尺码并不是为了让整个世界
to have the whole world look like runway models
的人看起来都像行走的模特
Companys only have one thing in mind
厂商们的脑海中只有一件事
their bottom line.
他们的底线
The best advice have for you is to bring your tailor measure to the store
现在对你来说最好的建议就是带着尺子去商店
so you don’t buy it smaller labels
所以没必要买吊牌码号更小的那个
commons were you crazing experenice look clothing that didn’t fit was.
你有过那种买不适合服装的疯狂经历吗
like this video,click suscribe
如果喜欢本视频请点击订阅按钮
ring about the post of advocation
致电或邮件联系我们
alright, I guess see you around.
好啦 该再见啦

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